Engage Issue 26

 

INSIDE THIS ISSUE

  • Direct365 - increase digital conversion rates by 50% in 10 days
  • Turning Browsers into Buyers - Our six step guide to turn your anonymous browsers into buyers and loyal customers.
  • News - including a data audit offer, as well as news on our Insight Packages, Paperplanes and details of our seminars.
  • Joining the Data Dots - at RBTE, London on 8-9 May 2017

As marketers, we are all driving traffic to our up-to-date, fully optimised, well-designed website. So why aren’t more browsers becoming customers? On pages 4 and 5, we take you through the 6 steps which will help convert more of your browsers into buyers and include the details of where you can download our detailed guide.

We are passionate about data quality. Poor data has a detrimental effect on both your customers and your bottom line. To help you we are offering a FREE Data Quality Audit, book yours today, email me on the address below.

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments to This email address is being protected from spambots. You need JavaScript enabled to view it., or contact me at This email address is being protected from spambots. You need JavaScript enabled to view it.

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Engage Issue 25

 

INSIDE THIS ISSUE

  • Triggered Programmatic Mail Case Study - JD Williams increase abandoned basket conversion by 14%.
  • 7 ways to increase revenue using predictive analytics
  • News - Including details of our latest guide, as well as an update from the DMA and dates for our seminars.
  • Retail Business Technology Expo 2017

At GI Insight we regularly use predictive analytics to improve targeting and return on investment for our clients. Within this edition we have outlined 7 key ways you can benefit from applying this analytical approach (please see pages 4 and 5).

On page 3 you will also find our latest case study, which details how we have helped JD Williams dramatically improve the conversion rate of abandoned online baskets, through applying Triggered Programmatic Mail. We are currently the only company in the UK who can offer this new and exciting marketing channel.

On pages 6 and 7 we also bring you a digital diagnostic offer from GI Red, as well as details of the latest DMA Email Tracker Report, and dates for our seminars.

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments to This email address is being protected from spambots. You need JavaScript enabled to view it..

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 24

 

INSIDE THIS ISSUE

  • Ashworth Case Study - Read how Ashworth benefit from actionable insight and segmentation.
  • The 5 revenue delivering benefits of a SCV - A focus on the 5 key major benefits our customers get from a single customer view and how these are delivered.
  • News - Including updates from leading postage providers, details of a free data audit and dates for our seminars.
  • The Retail Bulletin - Conferences

The need for a single customer view (SCV) is driven by the need to deliver better results. As many businesses are still trying to understand the value an SCV will deliver, pages 4 and 5 bring you the 5 revenue delivering benefits of an SCV.

On page 3 you’ll find a great case study, showing how Ashworth, one of the UK’s leading distributors to the building services and process industry markets, utilised actionable insight we delivered to improve business performance and win back lapsed customers.  See page 6 for details of a free data audit offer. You’ll find details of our latest whitepaper ‘6 Myths and Facts of Data Protection’ on page 7.

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments to This email address is being protected from spambots. You need JavaScript enabled to view it..

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 23

 

INSIDE THIS ISSUE

  • Butlin’s Holiday Promotion - Read how Butlin’s implements A/B split testing on their pricing strategy.
  • 5 tips for Smarter Trigger Marketing - Discover the five key points of triggered marketing.
  • News - including photography tips, information on abandoned baskets, a Royal Mail update and an opportunity to find out about the DM Trust.
  • InternetRetailing Conference
Trigger marketing can be one of the most effective ways to convert customers. The combination of real-time insight and smart marketing can create relevant communications and offers. Page 4 and 5 look at five top tips taken from our latest whitepaper “5 Tips for Smarter Trigger Marketing” which can be downloaded from our website.

On page 3 you’ll find a great case study, showing how Butlin’s uses A/B split testing to website visitors, assessing the performance of different pricing strategies.

Find out about the DM Trust and their contribution to the marketing industry on page 6, along with tips for photography success from GI Red.

See page 7 for details of our abandoned baskets whitepaper, “Do you shop or drop?”.

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments by clicking Get in Touch on the main menu bar.

 Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 22

 

INSIDE THIS ISSUE

  • Successful Multichannel Delivery for Sky - Read about how we delivered a fast turnaround, multichannel campaign for Sky.
  • Mail in the digital space - Discover how our ‘Campaign’ tool can allow you to truly target the right customers, with the right message, at the right time.
  • News - Including details of the latest white paper from GI Insight, as well an offer for a Creative Workshop from GI Red.
Research shows that 71% of customers start their purchasing decisions online. Now you can respond quickly and send mail/email to your interested customers, with our new product ‘Campaign’. See pages 4 and 5 for more details.

Data hygiene is increasing in importance and our new vlog series explains the different types of data hygiene services we supply and why they will save you money.

Read about GI Insight’s recent research, which examines how consumers regard different communication channels and how well they are being used on page 7

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments by clicking Get in Touch on the main menu bar.

 Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here