Transpromo is a combination of a transactional document and proactive direct marketing message with the aim of creating a revenue driving customer communication. In challenging economic times, Transpromo adds huge value in stretching every pound spent communicating with customers. Sophisticated Transpromo usually involves document redesign and intelligent ‘white space management’, but at a simple/entry level, blank white space in the existing document (eg: giro area on Direct Debit customer statements), can be utilised.
The document moves from being a solely transactional document to a marketing channel, enabling you to maximise the value of your communication by making best use of existing production costs.
Transpromo also helps you maximise the return on investment of your mailings by providing you with cross selling opportunities in full colour, at no extra cost. You can use variable messaging to tailor a relevant proposition and cross-sell your products in line with a customer’s specific profile. Alternatively, you can generate valuable revenue with third party advertising.
- Maximise your return on investment
- Take advantage of additional cross- and up-selling opportunities at very low cost
- Enhance impact by using full colour variable print
- Benefit from a fast turnaround
Transpromo presents great opportunities for companies that offer several products and/or services. Using their customer data, companies can use variable messaging to tailor a relevant proposition to cross-sell its other products in line with a strategic customer journey.
Third party advertising
Companies can sell space on their statements to pre-agreed, non-competing third parties. This space is very precious as the read rate is much higher than for a solus direct mail pack. Address data can be used to make the advert more relevant for the third party, resulting in increased revenue.
With our investment in state-of-the-art full colour digital print facilities, we offer effective solutions to maximise the benefits of ‘white space’ (or ‘onserts’) in full colour. Learn more about white space management here.
If you would like more information on how we can help your business, feel free to contact us.