Direct Mail

Today, everything in a direct marketing piece can be personalised to the recipient - content, creative, format, enclosures, envelope, the lot. The rewards are worth it too – response uplift from such true personalisation can be several times previous rates.

But to achieve this kind of personalisation economically, plus a production cycle which is as rapid as you want, then you need the services of an organisation like GI Direct – one of the handful of companies in the UK that can produce a wide variety of product formats in one continuous process including duplex or simplex personalisation using variable data which can be carried out in a range of colours.  

The component parts of this sophisticated inline production process covers:  

• Colour print
• Laser personalisation
• Tipping on
• Folding and enclosing
• Print finishing
• Address processing and postal sorting  

To minimise risk and increase efficiency, GI Direct offers an integrated approach to printed communications, controlling every part of the production process, from concept, design and pre-press through to printing and enclosing, giving you a great continuity of service. 

If you would like more information on how we can help your business, feel free to contact us.