Today, everything in a direct marketing piece can be personalised to the recipient - content, creative, format, enclosures, envelope, the lot. The rewards are worth it too – response uplift from such true personalisation can be several times previous rates.
But to achieve this kind of personalisation economically, plus a production cycle which is as rapid as you want, then you need the services of an organisation like GI Direct – one of the handful of companies in the UK that can produce a wide variety of product formats in one continuous process including duplex or simplex personalisation using variable data which can be carried out in a range of colours.
The component parts of this sophisticated inline production process covers:
- Colour print
- Laser personalisation
- Tipping on
- Folding and enclosing
- Print finishing
- Address processing and postal sorting
To minimise risk and increase efficiency, GI Direct offers an integrated approach to printed communications, controlling every part of the production process, from concept, design and pre-press through to printing and enclosing, giving you a great continuity of service.
In response to the Royal Mail tightening up their checks of machinable mail against the specification, we have revised our envelope specification to meet Royal Mail guidelines more explicitly. This is to help avoid costly mail reversions.
When supplying outer envelopes, or artwork for outer envelopes for us to produce for machinable mail, please follow the attached specification for flap shape and glue areas. Where outer envelopes are received outside of this specification, we will ask you to confirm if you would like us to proceed down the machinable mail route, and cannot be held responsible for any reversions as a result of insufficient sealing.
Envelope Style: Wallet
Minimum Envelope Size: C6
Maximum Envelope Size: C4
Other Envelopes: Any size that falls between C6 and C4
Side to Side Clearance: 15mm Minimum for ALL ENVELOPE SIZES
Paper Stock: Minimum 80gsm, Maximum 115gsm
Envelope Flap Depth: Minimum 40mm
Preferred Envelope Design: Straight Flap (see below)
Royal Mail Sealing Specification
Due to the changes in the Royal Mail application of the specification for sealing envelopes we have reviewed all of our specifications and our findings would indicate that envelopes with a straight flap (see above diagram) are more reliably sealed and less prone to the Royal Mail enforcing a reversion based on the envelope flap not being sealed all the way across.
GI will accept other style envelopes but will not be held liable for any reversion costs if the envelope is out of our specification.
If you would like more information on how we can help your business, feel free to contact us.