Good data management is at the heart of effective direct marketing, preventing decay and ensuring the integrity of your data.
At GI Direct, we help you get it right. Whether analysing data through our sister company GI Insight or cleaning up existing data, we have the expertise you need. Our data processing capabilities also cover the merge/purge/deduplication requirements of campaigns that use multiple data sources.
We are ISO 27001 accredited, giving you piece of mind that all data processing, hygiene and manipulation will be completed in-house in a confidential manner. We provide a free data health check every time, to ensure that your data is accurate and up-to-date in order to minimise wastage and maximise response rates.
Download a copy of our Data Hygiene guide here
Our suite of services include:
- Mortality screening
- Data enhancement
- Flagging gone-aways
- Industry suppressions and enhancements conducted against all the major files (MPS, GAS, TBR, MORTASCREEN, Xpression)
Finally, as well as producing the clean final mailing file, we obtain the greatest possible mailing discounts by performing address processing.
If you would like more information on how we can help your business, feel free to contact us.