Services

Services2

We offer a full range of database marketing services on a 'pick and mix' basis - be it customer analytics, marketing segmentation, multi-channel campaign management, database management and all the other operational activities that go along with strong database marketing such as data capture. If you want one account team to manage everything relating to your marketing database, so that you have only one point of contact, we can deliver. All under one roof. This truly rare mix allows our clients to get superior service at surprisingly good value.

Our services are split into three core areas:

Get data - create and manage a marketing database

  • Database management – design, build and hosting of relational databases
  • Single customer view - whether you have several legacy databases that need consolidating, or holds multiple records for the same individual, we can help you create a single view of your customers

Analysing data – turning data into actionable insight

  • Analysis and interpretation - unique analysis, marketing segmentation and Customer Journey planning to turn data into knowledge
  • Reporting - web access to standard dashboard reports, allowing management information to be easily accessed by the client

Use data - using analysis to influence your business strategy

  • Campaign execution – selection of customers and execution through print, email or SMS
  • Response management – capture, management and fulfilment of campaign responses through inbound call centre, coupon/voucher/questionnaire/form scanning and goneaway capture
  • Consultancy – difficult to articulate and often a word that is badly misused. To us, the consultancy aspect uses the analysis and allows us to guide you as to what needs to be addressed, whether it's your marketing communications, store location for retailers or sales force management for B2B clients.

When combined together, these three broad areas provide a very comprehensive set of services to run customer loyalty schemes, an area where we have a very unique and enviable reputation.

If you would like more information on how we can help your business with its marketing database services, feel free to contact us