GI Direct White Papers
Please find below a selection of our recent white papers for download.
Investing in Statements
May 2010
A study into tailored communications in the investment management sector.
Trigger Happy
January 2010
A study into consumer perception of trigger-based direct marketing.
Incentives reborn
June 2009
A study by our sister company GI Insight into the activity, effectiveness and relevance of price promotions in the current recession.
It's about time
May 2009
A study of the relative importance of personalisation and timing to the responsiveness of direct mail.
A personal appeal
February 2009
A study on the importance of personalisation in improving direct marketing campaign response.
A statement of loyalty
December 2008
A study into the use of transpromo advertising in loyalty scheme statements.
If you would like more information on how we can help your business, feel free to contact us.