GI Insight White Papers
Please find below a selection of our recent white papers for download.
Social Control
The challenge brands and companies face in engaging consumers through social media.
Download the report
Keeping the Customer Sweet
A study into the success of loyalty schemes and customer retention programmes in reaching consumers during the recession and continued economic downturn.
Download the report
Driving Forces
A study in to the single and cumulative effect of print and email direct marketing on the UK customer journey
Download the report
The long and winding customer journey
A study into the complex multi-channel route that UK consumers take to the final purchase of product.
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This time it's personal
A study into UK companies efforts to target consumers with email and to secure permissions for future communications
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Customer intimacy
Firms need to get closer to customers if marketing to be welcomed, study shows
Download the report
Service please
A guide to selecting the right data solution for your organisation
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The power of loyalty
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Best practice loyalty guide
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Loyalty up, relevancy down
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Incentives reborn
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If you would like more information on how we can help your business, feel free to contact us.
