GI Insight White Papers

Please find below a selection of our recent white papers for download.

Social Control

The challenge brands and companies face in engaging consumers through social media.

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Keeping the Customer Sweet

A study into the success of loyalty schemes and customer retention programmes in reaching consumers during the recession and continued economic downturn.

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Driving Forces

A study in to the single and cumulative effect of print and email direct marketing on the UK customer journey

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The long and winding customer journey

A study into the complex multi-channel route that UK consumers take to the final purchase of product.

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This time it's personal

A study into UK companies efforts to target consumers with email and to secure permissions for future communications

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Customer intimacy

Firms need to get closer to customers if marketing to be welcomed, study shows

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Service please

A guide to selecting the right data solution for your organisation

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The power of loyalty

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Best practice loyalty guide

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Loyalty up, relevancy down

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Incentives reborn

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If you would like more information on how we can help your business, feel free to contact us.