GI Insight Press Releases
Below is a selection of our latest PR, from a variety of publications. Just click on the links to take you to the article!
December 2011
Deliver Magazine 19.12.11 - Direct Mail Plays Crucial Role in Multichannel Mix
Marketing Week 19.12.11 - Digital is alarmingly absent from Portas' review
November 2011
The Wise Marketer - 09.11.11 - Direct mail drives digital marketing success
Inside Retail -18.11.11 - High streets - the perfect online showroom
The Agency -18.11.11 - 66% of UK consumers buy on multi-channel
Engaging Customers - 22.11.11 - Customer choose purchase channel according to product type
Internet Retailing - 30.11.11 - MFI is back, as an online-only retailer
October 2011
Database Marketing - Oct 2011 - 'Harnessing the power of web data'
September 2011
Mail Media Centre - 19.09.11 - 'Dormat Digest: GI Insight's Andy Wood on loyalty mailings'
August 2011
Internet Retailing - 01.08.11 - 'Low-tech approaches reap highest online rewards: survey'
Mail Media Centre - 02.08.11 - 'Mail drives e-commerce and high street shopping'
The Institute of Direct and Digital Marketing - 03.08.11 - 'Direct mail prompts website visits'
My Customer - 10.08.11 - 'Direct hit: Direct mail driving half of customers to websites'
Email Marketing School - 19.08.11 - 'Why stamp mail with QR codes?'
June 2011
Mail Media Centre - 27.06.11 - 'Five steps to make direct mail and loyalty schemes work together'
The Drum - 21.06.11 - 'GI Insight MD to speak at Data Marketing Show'
Brand Republic - 17.06.11 - Commentary by Andy Wood
May 2011
DMI Online - 25.05.11 - 'There's more to targeting the youth market than shouting:'Hey! Big spender'
DMI Online - 20.05.11 - Commentary from Andy Wood
The Marketer - 17.05.11 - 'Masterclass: The right route for direct marketing'
DM Weekly - 15.05.11 - Outnumbered
April 2011
NMK - 21.04.11 - 'Its not just security email marketers need to worry about'
January 2011
UK consumers take truly multi-channel approach to shopping, survey shows
Each document is available in PDF format.
If you do not have Adobe Acrobat Reader, please click on the icon to download:
If you would like more information on how we can help your business, feel free to contact us.