We know that loyalty can make a difference. Indeed, a loyalty campaign will make your database your most valuable asset. A data lead loyalty campaign will unlock the customer insight your database holds. A properly managed Loyalty programme will……..
Increase customer retention
By improving customer experience and strengthening relationships by understanding your customers through utilising actionable insight
Persuade your customers to spend more per transaction
By introducing your customers to new products and offers
Persuade your customers to spend more often
By introducing time sensitive promotions/offers, increasing revenue and profitability
Persuade your customers to move to higher margin products
Introduce customers to new brands and products
Increase and defend revenue and profits – and be able to prove it!
Identify customers at risk and showing growth and react accordingly – our bespoke workshop will show you how
Understand your customers better
Provide an opportunity to understand customers through their transactional behaviour and use the information to accurately target campaigns
Loyalty is often misunderstood, it doesn’t have to be:
- Used as a prospecting tool – existing customers shouldn’t be neglected in favour of new ones. It costs less to retain them than to acquire new ones
- About Loyalty points and plastic cards
- Specific to high street retailers only – loyalty can work for many industry sectors operating across multiple channels
A loyalty programme enables you to:
- Know who your best customers are
- Know how much they are worth
- Know what they buy
- Know where they buy
- Know when they buy
As experts in the field of Database Marketing and Loyalty, we will advice you on the steps that you need to take to get a loyalty scheme up and running and maintain and develop the programme to suit your changing business needs.