- Excavate – Long term analysis
You’ve identified the key facts with Explorer, and now you need to regularly mine the data to get the most out of it. This is what Excavate does. Clients at this level are in the next stage of database marketing. Excavate involves long-term analysis, full service customer management and continuing CRM where the database is updated periodically.
The benefits of using Excavate are:
- Repeatable and regular database mining due to the creation of a cost-effective environment
- State-of-the-nation updates through quarterly reports
- Historic information kept, including transactions, customer journeys, segmentation – used to track and prove how the customer patterns are changing and incremental profits generated.
- Pro-active account management and strategies for the client that improves ROI
- Removes the hassle of running campaigns