Explorer – In-depth analysis
Explorer is a close look at your data to establish key trends and facts. These are extrapolated into insight and advice and reported back to you for incorporation into your marketing strategy.
- Effective analytics without major investment
- Comprehensive and methodical look at all customer-related data, based on spend
- Output enables actionable business decisions on data and customer management
- Used to develop customer management strategies
- Creates segmentation and customer journey planning