Mail order companies have always been at the forefront of building customer relationships as the success of the business is directly affected by acquiring and retaining loyal customers. We can help to analyse customer spend patterns to allow you to know which customers are valuable and how you can keep customers happy.
To help Mail Order customers, we offer:
Database analysis and insight
Find out who your most profitable customers are and devise better ways of communicating with them for added value. We can help you set up a CRM system for maximum value.
End to end loyalty programmes
To support mail order customers in any area of running a loyalty programme, we can help design, set up, trial, launch and operate all aspects.
To ensure data is clean and accurate to give the best mailing results GI Insight has a full suite of data cleansing and enhancement products.
All aspects of marketing communications are fully supported from data selection through to execution. This includes print, direct mail, email, mobile and microsites.
Effective multi-channel marketing combines the right mix of media channels to maximise the impact of your campaigns. Integrated marketing can improve campaign performance and return on investment. We can analyse data to ensure the correct customers are selected for targeting and send using the best method of execution to reach those customers.
We have a full suite of regularly held seminars that can help you maximise the value of your customer and marketing communications.