GI Insight does some myth-busting during successful stint at 2012 Data Marketing Show
MD Andy Wood shows marketers ‘the truth is out there’ when it comes to customer data and insight with series speaking slots that demystified the subject
GI insight boosted a successful run at the this year’s Data Marketing Show, part of Marketing Week Live 2012, with a series of speaking appearances by managing director Andy Wood in which he cut through the hype and the myths that often surround discussion of database marketing in the offices and boardrooms of UK companies.
The customer insight and loyalty firm attended Marketing Week Live for the second year running, seeing attendance at the Data section of the event, which ran on June 27 and 28, climb to 13,395 this year, up from 12,687 in 2011. Wood spoke to hundreds of the attendees with a morning and afternoon seminar each day of the two-day exhibition.
The morning seminar, entitled ‘Targeted customer marketing – sorting hype from reality’ took place in the Data Analytics, CRM & Multi-channel Marketing Presentation Arena.
Wood comments: “Marketing has its own buzz words and phrases like any other discipline. These include phrases such as ‘Data Marketing’, ‘Loyalty Marketing’, ‘CRM’ and now ‘Big Data’. With the seminar we sought to get down to the truth of the matter and look at whether there is actually any significant difference between them – and what the companies really need to know about using data to build better and more profitable customer relationships.”
In the afternoon, Wood addressed crowds at the Data Strategy Conference Theatre with a presentation intriguingly entitled ‘The truth is out there… but you’ve got to know where to look… and how… and have the data!’
Wood notes: “We have more data on customers now than ever before. We now can make more informed decisions, sharpen the communication and offer and choose the timing in a much more refined way. So why don't we? Marketing is still not targeted enough. The aim of this presentation was to uncover some of the myths surround data marketing while revealing important truths in a blunt, down to earth fashion – with amusing anecdotes and true stories intended to help attendees in their own quest to discover the reality.’