Engage

Welcome to Engage, the GI Solutions magazine that provides you with industry news and ideas for your company.

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Engage Issue 23

 

INSIDE THIS ISSUE

  • Butlin’s Holiday Promotion - Read how Butlin’s implements A/B split testing on their pricing strategy.
  • Discover 5 new ways to stand out on the doormat -  just a few of the many forms of direct mail available to use
  • News - including photography tips, information on abandoned baskets, a Royal Mail update and an opportunity to find out about the DM Trust.
  • InternetRetailing Conference

Do you want to find new ways to stand out on the doormat? The best way to make an impact when sending direct mail is by producing creative, innovative pieces which engage with customers. Pages 4 and 5 show five key ideas to consider, from using scent to making it personal.

On page 3 you’ll find a great case study, showing the results that Butlin’s had when implementing an A/B split to website visitors, assessing the performance of three pricing strategies.

We find out about the DM Trust and their contribution to the marketing industry on page 6, along with tips for photography success and information on abandoned baskets.

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments by clicking Get in Touch on the main menu bar.

 Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 22

 

INSIDE THIS ISSUE

  • Successful Multichannel Delivery for Sky - Read about how we delivered a fast turnaround, multichannel campaign for Sky.
  • Mail in the digital space - Discover how our ‘Campaign’ tool can allow you to truly target the right customers, with the right message, at the right time.
  • News - Including details of the latest white paper from GI Insight, as well an offer for a Creative Workshop from GI Red.
Research shows that 71% of customers start their purchasing decisions online. Now you can respond quickly and send mail/email to your interested customers, with our new product ‘Campaign’. See pages 4 and 5 for more details.

Data hygiene is increasing in importance and our new vlog series explains the different types of data hygiene services we supply and why they will save you money.

Read about GI Insight’s recent research, which examines how consumers regard different communication channels and how well they are being used on page 7

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments by clicking Get in Touch on the main menu bar.

 Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 21

 

INSIDE THIS ISSUE

  • British Gas Eco Mailing - Read how British Gas benefited from a fast turnaround mailing
  • 11 creative ways to improve your direct mail results by John Watson
  • News - Including Royal Mail Tariff updates; GI Insight’s Dynamic Campaign Management tool; Seminar dates and much more.
  • Customer Communications Masterclass - Improving Customer Communications to deliver profitable business growth
Are you looking for creative ways to improve your direct mail results? We have been lucky enough to hear from John Watson, an expert in the field about what works, where to put your efforts and how to make sure your mailings work as hard as possible to deliver response. See pages 4 and 5 for details.

On page 3 you’ll find a great success story, that shows how personalised packs deliver fast turnaround and ease of use for British Gas. Research experts InfoTrends share insights from their Customer Engagement Technologies State of the Market 2015 study, and we also bring you details of our next Improving Customer Communications Masterclass event - see page 7 for more details.

We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments by clicking Get in Touch on the main menu bar.

 Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 20

 

INSIDE THIS ISSUE

  • Mailmen - This Time It’s Personal. Find out what valued mail makes customers know, think, feel and do,  with MarketReach’s latest research.
  • 5 benefits of one input, multiple output technology.  Discover how you can save time, money and improve response rates with a one input, multiple output solution.
  • News, including an update on Mailmark®, a Workshop Offer, Seminar dates and a way to engage your customers with personalised coupons.
  • GI Red - Additional new services from GI Red delivering data driven creative solutions.
Keeping our customers at the forefront of communication technology is central to what we do.
This month we show how to improve customer engagement through a software solution that takes a single message creation and automatically creates output for any device including print, email and mobile.

To keep our transactional customers aware of developments, we have just organised and sponsored a well-attended Customer Communication Seminar with presenters including InfoTrends, GMC, Royal Mail MarketReach and University of Reading. Get in touch if you are interested in more details.

We are also proud to bring you details of additional new services from GI Red, our creative design agency delivering data driven creative solutions. When you need a new, impressive look for your direct and digital communications, call GI Red. Go to www.gi-red.com for our full range of services.

 Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 19

 

INSIDE THIS ISSUE

- How the Bank of New Zealand used Direct Mail to turn worthless banknotes into $600m of revenue
- Introducing print design that gets results - We team up with document design experts Mcann&Co
  to bring you a best practice guide
- News Including an update on postage, details of a great new white paper and dates for
  our next seminars.

Printed communications are unrivalled in their ability to encourage recipients to open, read and take action. By following a few simple steps, you can hugely increase the effectiveness of your communications. To bring you this vital information we teamed up with information design experts McCann&Co. See pages 4 and 5 for the full feature.

We also have a great case study from Directory Magazine, the quarterly showcase that celebrates the best direct marketing from around the world, that shows how The Bank of New Zealand used creative direct mail to generate $600 million of additional revenue.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 18

 

INSIDE THIS ISSUE

- Successful daily and weekly business mail for Tesco Broadband & Homephone
- Drive Your Customer Relationships Mail and email in the customer journey
- News Including an update on postage, news from the Keep Me Posted Campaign
  and details of our successful Mailmark seminars

Direct communication is vital to delivering a successful customer journey and this can incorporate both mail and email. We suggest how and when to contact your customers to build your relationships and increase your sales.
Tesco Broadband and Homephone transferred their regular statements and billing to GI Solutions. Read about the migration and delivery of this work.
The introduction of the Mailmark tariff is a great opportunity for our industry. To help our customers understand the requirements we are partnering with Royal Mail to provide Mailmark Seminars at  GI Solutions.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 17

 

INSIDE THIS ISSUE

- The impact of Direct Marketing communication channels on revenue and shopping
   channel preferences.
- How to give yourself a headstart
- News Including an update on postage, news from the Keep Me Posted Campaign.

There is a perception that mail campaigns take a long time to pull together - creating the idea, selecting the data, choosing the format. This is not the case. On pages 4 and 5 we show you a number of formats you can use to ensure a quick turnaround.
On page 3, one of our customers has allowed us to include findings from their research paper which shows how valuable mail and email are when used together. We would like to thank Shem for allowing us to include this.
On page 6, you can see the new Royal Mail prices - get in touch with us if you need more information on these.
We have had great feedback about Cognesia - see page 7 for an overview of the value Cognesia bring to businesses.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 16

 

INSIDE THIS ISSUE

 - A Case Study on how Digital print delivers better results for Shop Direct
 - Embrace the future now
 - News including an update on postage, a FREE loyalty guide offer, DMA event information,
    digital print possibilities and seminar dates.

A wide range of media choices are now available to marketers and brands, each with their own unique benefits.

On pages 4 and 5 we look some of the latest innovations on offer to aid you on your next campaign.
On page 3 we show how Shop Direct benefit from utilising digital print.
Pages 6 and 7 contain an update on Royal Mail MailMarkTM, a loyalty guide offer from our sister company GI Insight and news on an upcoming DMA Data Protection Event.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

 

 

Engage Issue 15

 

INSIDE THIS ISSUE

 - A case study on how great teamwork delivers Tesco Clubcard success
 - Is mail the new digital?
 - Updates from TNT, GI Insight, Investment news and seminar dates

Recently, the use of mail in advertising has seen a resurgence. Marketers are increasingly seeing the value of sending something targeted and personalised to their loyal customers and desired prospects. So what’s leading this charge? On pages 4 and 5 we dissect the different ways mail is vital to any successful campaign.

We were thrilled that Tesco allowed us to share some of the experience we have with working with them. See page 3 for more information about how we work together to deliver the Clubcard Statements.

And page 6 and 7 contains updates from TNT, the brand new loyalty research from our sister company GI Insight and more news about our recent investment in the latest HP digital printing equipment.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 14

 

INSIDE THIS ISSUE

 -  A case study on how Monarch airlines benefit from augmented reality
 -  Drayton Bird shares his top ten 10 rules for making more money from Direct Mail
 -  Updates on postage, the latest Royal Mail research and the benefits of Digital Envelope Mailpacks
 -  The Customer Loyalty Conference 2014

Do you know the rules for getting the best response from your customer mailings? We have been lucky enough to hear from Drayton Bird, an expert in the field about what works, where to put your efforts and how to make sure your mailings work as hard as possible to deliver response.

New research commissioned by Royal Mail shows the consumer preference of mail for high quality and brand building communications such as welcome packs and bills and statements. Go to page 6 for more information.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play.

Alternatively you can view a PDF version here 

 

Engage Issue 13

 

INSIDE THIS ISSUE

 - A case study on how an innovative format drove sales for Sky
 - Stack the cards in your favour: discover how your company can benefit from printed cards
 - Updates on postage, dates for our seminars as well as news on the latest investment in
    innovation at GI Solutions
 - Coming soon... Change your customers' behaviour.

Sending your customers information on a card is often necessary, and there are a range of options available to you when choosing a card to mail. On pages 4 and 5 we showcase those options to help you make the right choice for your campaign. Our case study on page 3 discusses how an innovative format drove sales for Sky. Page six contains an update on postage from our specialist Gemma Slade, and on page seven you’ll find details of an exciting new feature of our website, the GI Solutions Knowledge Centre.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play.

Alternatively you can view a PDF version here  

 

Engage 12 small Engage Issue 12

Two pieces of recent research: fast.Map's 'From letterbox to inbox: Building Customer relationships 2013' and the 'Keep Me Posted' campaign, identified a preference for printed communications; and the potential it offers to send those customers (particularly those with a limited online presence) engaging and personal communications. In this feature we demonstrate how you can capitalise on this thirst for printed communications, and suggest great formats to help you do so.

 You can view the full issue here

 

Engage 11 cover smallEngage Issue 11

The use of new technology is affecting all areas of life.  We look at how some of these developments can help you to save money, save time and improve response.

Our case study shows how Sky used image recognition with Blippar to link DM and online - showcasing how to provide exciting additional content for your customers.

You can view the full issue here

 

Engage 10 smallEngage Issue 10

This issue focuses on creativity, and how direct mail and door drop campaigns can achieve maximum impact when exploited to their full creative potential.

You can view the full issue here

 

 

Engage 9

Engage Issue 9

Customer communication today is all about embracing digital technology and using the internet, email, social media and mobile.

Or is it? View the full issue here to find out why print mailing not only works but is more effective than most marketers think.

 

 

Engage 8Engage Issue 8

This issue describes how you can increase your documents value by adding personalised messages.

You can view the full issue here