Engage

Engage

Engage Issue 14

 

Do you know the rules for getting the best response from your customer mailings? We have been lucky enough to hear from Drayton Bird, an expert in the field about what works, where to put your efforts and how to make sure your mailings work as hard as possible to deliver response.

New research commissioned by Royal Mail shows the consumer preference of mail for high quality and brand building communications such as welcome packs and bills and statements. Go to page 6 for more information.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play.

Alternatively you can view a PDF version here 

 

 

 

 

Engage Issue 13

 

 Sending your customers information on a card is often necessary, and there are a range of options available to you when choosing a card to mail. On pages 4 and 5 we showcase those options to help you make the right choice for your campaign. Our case study on page 3 discusses how an innovative format drove sales for Sky. Page six contains an update on postage from our specialist Gemma Slade, and on page seven you’ll find details of an exciting new feature of our website, the GI Solutions Knowledge Centre.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play.

Alternatively you can view a PDF version here 

 

 

 

 

 

Engage 12 small Engage Issue 12

Two pieces of recent research: fast.Map's 'From letterbox to inbox: Building Customer relationships 2013' and the 'Keep Me Posted' campaign, identified a preference for printed communications; and the potential it offers to send those customers (particularly those with a limited online presence) engaging and personal communications. In this feature we demonstrate how you can capitalise on this thirst for printed communications, and suggest great formats to help you do so.

 You can view the full issue here

 

Engage 11 cover smallEngage Issue 11

The use of new technology is affecting all areas of life.  We look at how some of these developments can help you to save money, save time and improve response.

Our case study shows how Sky used image recognition with Blippar to link DM and online - showcasing how to provide exciting additional content for your customers.

You can view the full issue here

 

Engage 10 smallEngage Issue 10

This issue focuses on creativity, and how direct mail and door drop campaigns can achieve maximum impact when exploited to their full creative potential.

You can view the full issue here

 

 

Engage 9

 Engage Issue 9

Customer communication today is all about embracing digital technology and using the internet, email, social media and mobile.

Or is it? View the full issue here to find out why print mailing not only works but is more effective than most marketers think.

 

  

Engage 8Engage Issue 8

This issue describes how you can increase your documents value by adding personalised messages.

You can view the full issue here