Engage

Engage

Welcome to Engage, the GI Solutions magazine that provides you with industry news and ideas for your company.

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Engage Issue 15

 

INSIDE THIS ISSUE

 - A case study on how great teamwork delivers Tesco Clubcard success
 - Is mail the new digital?
 - Updates from TNT, GI Insight, Investment news and seminar dates

Recently, the use of mail in advertising has seen a resurgence. Marketers are increasingly seeing the value of sending something targeted and personalised to their loyal customers and desired prospects. So what’s leading this charge? On pages 4 and 5 we dissect the different ways mail is vital to any successful campaign.

We were thrilled that Tesco allowed us to share some of the experience we have with working with them. See page 3 for more information about how we work together to deliver the Clubcard Statements.

And page 6 and 7 contains updates from TNT, the brand new loyalty research from our sister company GI Insight and more news about our recent investment in the latest HP digital printing equipment.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play. Alternatively you can view a PDF version here

Engage Issue 14

 

INSIDE THIS ISSUE

 -  A case study on how Monarch airlines benefit from augmented reality
 -  Drayton Bird shares his top ten 10 rules for making more money from Direct Mail
 -  Updates on postage, the latest Royal Mail research and the benefits of Digital Envelope Mailpacks
 -  The Customer Loyalty Conference 2014

Do you know the rules for getting the best response from your customer mailings? We have been lucky enough to hear from Drayton Bird, an expert in the field about what works, where to put your efforts and how to make sure your mailings work as hard as possible to deliver response.

New research commissioned by Royal Mail shows the consumer preference of mail for high quality and brand building communications such as welcome packs and bills and statements. Go to page 6 for more information.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play.

Alternatively you can view a PDF version here 

 

Engage Issue 13

 

INSIDE THIS ISSUE

 - A case study on how an innovative format drove sales for Sky
 - Stack the cards in your favour: discover how your company can benefit from printed cards
 - Updates on postage, dates for our seminars as well as news on the latest investment in
    innovation at GI Solutions
 - Coming soon... Change your customers' behaviour.

Sending your customers information on a card is often necessary, and there are a range of options available to you when choosing a card to mail. On pages 4 and 5 we showcase those options to help you make the right choice for your campaign. Our case study on page 3 discusses how an innovative format drove sales for Sky. Page six contains an update on postage from our specialist Gemma Slade, and on page seven you’ll find details of an exciting new feature of our website, the GI Solutions Knowledge Centre.

Click on the cover to read. Note that if you have an Android device you will need to download the free Issuu app from Google Play.

Alternatively you can view a PDF version here  

 

Engage 12 small Engage Issue 12

Two pieces of recent research: fast.Map's 'From letterbox to inbox: Building Customer relationships 2013' and the 'Keep Me Posted' campaign, identified a preference for printed communications; and the potential it offers to send those customers (particularly those with a limited online presence) engaging and personal communications. In this feature we demonstrate how you can capitalise on this thirst for printed communications, and suggest great formats to help you do so.

 You can view the full issue here

 

Engage 11 cover smallEngage Issue 11

The use of new technology is affecting all areas of life.  We look at how some of these developments can help you to save money, save time and improve response.

Our case study shows how Sky used image recognition with Blippar to link DM and online - showcasing how to provide exciting additional content for your customers.

You can view the full issue here

 

Engage 10 smallEngage Issue 10

This issue focuses on creativity, and how direct mail and door drop campaigns can achieve maximum impact when exploited to their full creative potential.

You can view the full issue here

 

 

Engage 9

 Engage Issue 9

Customer communication today is all about embracing digital technology and using the internet, email, social media and mobile.

Or is it? View the full issue here to find out why print mailing not only works but is more effective than most marketers think.

 

  

Engage 8Engage Issue 8

This issue describes how you can increase your documents value by adding personalised messages.

You can view the full issue here