Welcome from Andy Wood
Managing Director GI Insight
At GI Insight our company vision is to be;
THE choice for customer insight and management
What we do
At GI Insight we work with our clients to improve return on investment through Database Marketing and loyalty programmes.
Your customer database is your company’s biggest and most valuable asset. As experts in the field of database marketing, data analysis, customer insight and loyalty programmes, GI Insight can help you unlock the power that your database holds, allowing you to;
- Find new customers (acquisition)
- Get existing customers to;
- Spend more often
- Spend more per transaction
- Move to higher margin products
- Reduce customer attrition (retention)
The GI Insight Managed Service is delivered by our team of experienced Analysts, who will generate actionable consumer insight and intelligence from your database.
Through our industry beating segmentation you will be able to understand your customer’s behaviour and use this knowledge to effectively tailor your marketing communications to boost ROI.
The GI Insight Managed Service offers the benefit of allowing you to focus on the key elements of how to use the information we provide, not how to access or manage the data. There are no limitations with the Managed Service, which can be tailored to your individual needs, giving much more flexibility than software.
A Managed Service can also be more cost effective than software, where it isn’t the licence fee and maintenance alone that is needed, but also the recruitment of an experienced Analyst. Even with the use of software, database knowledge is required to allow for effective data analysis.
To learn more about how we can help your company with its marketing analysis, please explore the site, read our blog, connect with us on LinkedIn, follow us on Twitter or contact us for more information.