Digital Print Seminar
Digital Printing is increasely offering companies the preferred way of tailoring their direct mail campaigns to match the interests and preferences of their customers. Our one day seminar is dedicated to helping companies to unlock the power of variable digital print by demonstrating how the ability to vary both images and text in full colour can make your marketing messages more relevant to your audiences.
To sign-up for the seminar, please click here
Agenda
Digital Printing Overview
How to ensure you get the best possible results and save money by understanding the parameters and capabilities of the digital prining process.
Understand your customers
Learn more about how to analyse and segment data to get the best return on investment. See how the segmentation of data can help you communicate better to ensure you speak to customers to improve purchase frequency, purchase amount and reduce attrition.
Presented by Andy Wood, Managing Director, GI Insight
Creative Execution
From detailed case studies see how some companies have used variable imaging and highlight colour to increase sales and response rates, including welcome packs and trigger mailings.
Presented by Matt Broekhuizen, Managing Partner, Table 19
Digital Images and Asset Management
Take control of your print quality and colour accuracy with useful advice on pre-press workflow systems, file formats, resolution and proofing.
Plant Tour
Witness our digital manufacturing capabilities during a tour of our plant.
Production
See best practice on how to build a template, populate with images and proof to create a successful, cost-effective digital print campaign.
Postage and Sustainability
Get up to date information on postage, including how Sustainable Mail and Responsible Mail tariffs can save you money.
Presented by George Wallace, Customer Relationship Manager, Royal Mail
Venue - GI Direct Head Office, Leicester. Click here for directions.
To sign-up for the seminar, please click here
Terms and Conditions
The seminar is free to attend. However, the following cancellation fees apply:
- Cancelled attendance 72 hours before seminar - £50 + VAT
- Cancelled attendance on day of seminar - £95 + VAT
All cancellations must be made in writing and will be acknowledged in writing.
You may substitute delegates at any time.
Speakers and topic are correct at the time of publishing. GI Direct reserves the right to alter or modify the advertised speakers, topics and / or venue if necessary. Any substitutions or alterations will be updated here as soon as possible. GI Direct assume no liability whatsoever if this event is altered, re-scheduled, postponed or cancelled.
GI Direct is not responsible for any loss or damage suffered by delegates attending the conference such as loss or damage to personal property or illness.