In the multi-channel era that businesses operate in, it is a constant challenge for marketers to maintain and improve the quality of the data they receive from multiple channels and feeds.
GI Insight are experienced in the operational requirements for maintaining and building a single customer view.
- Cleansing and standardisation of name and addresses
- Setting the name and address matching criteria
- Using industry recognised software and files such as Postal Address File (PAF)
- De-duplication to ensure a customer is only held once (regardless of the quantity of applications)
- Building the data feeds to perform the de-duplication at point of entry to the database
If you would like more information on how we can help your business create a single customer view, feel free to contact us