Database Management
At GI Insight, we design and build relational databases from conception or take over operational/management from an incumbent supplier – within eight weeks.
Our databases are written in C# and ASP.net and hosted on SQL servers. We currently host over 10 loyalty programme / relational marketing databases, ranging from high street retailers to B2B trade clients – businesses engaged in data-driven marketing activities such as marketing analysis, marketing segmentation and customer analytics.
Our services include:
Our typical database contains 3-5 million contacts with over 70 million transactions across one billion products, but can be smaller or larger. Every marketing database we build is scalable to meet the changing needs of your business. Our point of entry de-duplication is a proven method of providing a single customer view and means that even on a database with five million customers, eight million loyalty cards and 50,000 new entries a day; we are able to maintain the integrity of the database daily.
Frequently organisations carrying out data marketing and customer database management realise too far down the road that they do not have the skills in house or the experience required to build a database that truly delivers return on investment. In addition, the legal requirements connected with consumer data require specific preparation to avoid damaging outcomes. Finally, another item frequently overlooked is the hidden cost associated with hardware and software licences necessary for database marketing. All these factors can unfortunately turn into much more than just a nasty headache for the inexperienced.
If you would like more information on how we can help your business with its marketing database management, feel free to contact us