Database Marketing & Customer Loyalty

Database Marketing & Customer Loyalty Seminar

Seminar DB Marketing newDatabase marketing allows you to learn more about your customers in order to treat them differently to generate incremental revenue. This can be used to operate a successful loyalty programme for your customers allowing you to reward them for their business and encouraging them to choose you over your competitors.

To learn more about the benefits of database marketing and the options you face when setting up and running a loyalty programme come to our one day seminar. It provides delegates with the opportunity to gain a practical understanding of Big Data, the creation of a Single Customer View (SCV) and the power of loyalty marketing.


This full day seminar runs from 10am - 3pm with a break for lunch. Refreshments provided.

To sign-up for the seminar, please fill out the form on this page


Overview of Database Marketing
Learn more about the benefits of database marketing.

How to use Big Data
Understand how the increasingly fragmented communication channels can be harnessed, controlled and utilised to provide a better experience for your customers. 

Analysis, Segmentation and the Customer Journey
Understand and see examples of different kinds of analysis and why they offer insight. Learn more about the power of segmentation to improve your CRM planning and how this works with your customer journey planning. 

Presented by Andy Wood, Managing Director, GI Insight

Data cleansing and Data Privacy
Up-to-date information on how to maintain a clean database and the planned changes to the data privacy laws.

Optional 20 minute workshop or optional tour

Loyalty Marketing
See the full scope of how a loyalty programme is initiated. Included here are the options available and how to make the right choice for your customer and your business.

Campaign Execution
Customer communications are your tool for driving your CRM strategy. Learn more about your options including digital print, direct mail, door drops, emails, SMS and Microsites.


Institute of Directors
116 Pall Mall, London, SW1Y 5ED


National Space Centre
Exploration Drive, Leicester, LE4 5NS

Terms and Conditions

The seminar is free to attend. All cancellations must be made in writing and will be acknowledged in writing.
You may substitute delegates at any time.
Speakers and topic are correct at the time of publishing. GI Insight reserves the right to alter or modify the advertised speakers, topics and/or venue if necessary. Any substitutions or alterations will be updated here as soon as possible. GI Insight assume no liability whatsoever if this event is altered, re-scheduled, postponed or cancelled.
GI Insight is not responsible for any loss or damage suffered by delegates attending the conference such as loss or damage to personal property or illness.