Database Marketing & Customer Loyalty

Database Marketing & Customer Loyalty Seminar

GI Insight is hosting a series of one day, invitation only seminars for an opportunity to gain a practical understanding of your data as an asset, the creation of a Single Customer View (SCV) and the power of loyalty marketing.

Who should attend?

  • Anyone either thinking about setting up a loyalty programme or those of you looking to make the most of your customer database  or loyalty programme.
  • Anyone with data issues, from data hygiene to linking customer data from transactions, customer details and web events to create a true Single Customer View.
  • A very useful insight on how to use your database efficiently and effectively and giving new and fresh ideas to consider.

    - Caroline Woodward
    E Mail Marketing Manager
    Hays Travel
    Manchester February 2015.

  • Very good knowledge of data and marketing. The presentations were all very clear and engaging. They have real passion for their business and this shines through.

    - Lisa Meikle
    Senior Proposition Architect
    Standard Life
    Manchester, February 2015.

  • I would recommend this seminar as its content is applicable to all commercial businesses and it is easy to understand and apply. The numbers attending is kept small so relevancy to all attendees can be applied. This is very useful.

    - Bonnie Chan
    Data/Web Analyst
    Hays Travel
    Manchester, February 2015.

  • Well structured throughout. The content was good and Andy made many excellent recommendations relevant to the industries of the attendees.

    - Charlotte Pratley
    Marketing Analyst
    NEC Group
    Manchester, February 2015.

  • Interesting presentations, good mix of speakers, great knowledge of different sectors and the presenters had taken the time to understand all of the delegate’s business areas which was a great help.

    - Julie Eaton
    Marketing Research and Analysis Manager
    NEC Group.
    Manchester, February 2015.

  • A focused, informative summary of how to get the most out of your data within your business. I found the seminar both friendly and useful. It was very easy to see how this work could be applied within a business delivering tangible sales results.

    - Kate Todd
    Founder and Marketing Director
    Connell and Todd.
    IoD, January 2015.

  • Very informative. Thanks for taking the time to give relevant examples for my company which is maybe not in the standard industry for running a loyalty scheme.

    - Nicolas Farquhar
    Data Analyst
    IoD, January 2015.

  • Insightful seminar with lots of food for thought. Engaging and informative speakers with in depth knowledge. I would definitely recommend.

    - Matthew Jackson
    CRM Analyst
    Liberty London
    IoD, January 2015.

  • Very useful and left me with a lot of food for thought.

    - Paul
    Managing Director
    Hop Vietnamese
    IoD, January 2015.

  • Good introduction, discussion and use of case studies for database management.

    - Andrew Nelson
    Category Manager
    Nestle Professional.
    IoD, January 2015.

  • Good length and right content and detail.

    - Harriet Mackle
    Customer Experience Manager
    Flogas Britain Ltd.
    Leicester, January 2015.

  • Excellent summary of the detailed challenges of running a loyalty programme.

    - Sean Duffy
    Mackintosh Fashion.
    Leicester, January 2015.

  • The seminar provided a good refresher and highlighted that we do not analyse our existing data as much as we could.

    - Davina Beer
    Marketing Manager
    Customer Loyalty, Homeserve.
    Leicester, October 2014.

  • I liked the use of the customer journey model which is something I am looking forward to transferring to my organisation.

    - Alpana Vijayaragharan
    Senior Product Manager
    Nobel Biocare.
    Leciester October 2014.

  • Excellent. Has given a lot of thought provoking ideas.

    - Paul Walker
    Operations Manager
    Leicester October 2014.

  • I found the seminar extremely useful and informative. I shall certainly be taking all the ideas back for the business.

    - Francesca Isley
    Senior Account Manager
    Documobi Ltd.
    Leicester October 2014.

  • Today has been an incredibly valuable day. Truly, thank you.

    - Sophie Lancaster
    Client Services Director
    Documobi Ltd.
    Leicester October 2014.

  • Great seminar. Gave me food for thought. Good speaker who pulled in relevant examples. Great venue and I will be recommending these seminars to my colleagues.

    - Laura Foley
    Senior Marketing Executive
    Beneden Health.
    Leicester, October 2014.

  • Great insight into how number crunching can really help in planning your next marketing campaign.

    - Ash Parmar
    Leicester, October 2014.

  • A very informative presentation. Great insight and well presented.

    - Kevin van Heeren
    Leicester, October 2014.

  • A very insightful seminar that delivered practical, real world examples.

    - Simon Gilbert
    Loyalty and Insight Assistant
    Co Op Central England.
    Leicester, October 2014.

  • The seminar was really useful and helped put into perspective the ‘why and how’.

    - Kay Stevens
    Loyalty and Insight Manager
    Central England Co Op.
    Leicester, October 2014.

  • A really useful seminar which has given me some great ideas to take away. Really knowledgeable presenters, an engaging and insightful day.

    - Lucy Puddefoot
    CRM Executive
    IoD, London, November 2014.

  • An excellent session. Lots of relevant information in a small amount of time!

    - Patrick Steele
    Membership Manager
    Odeon Cinemas.
    IoD London, November 2014.

  • Great to spend some time out of the office and gain confirmation that our proposal and ideas are correct, plus gain inspiration for the future.

    - Carolyn Caie
    CRM Manager
    Odeon Cinemas.
    IoD, London, November 2014.

  • A very interesting seminar with many real examples.

    - Elsa Leduc
    CRM Manager
    Marks and Spencer.
    IoD, London, November 2014.

  • The seminar provides excellent real examples on how business can benefit from database marketing.

    - uchen Yeh
    Global Acquisition Associate
    Lightspeed Research.
    IoD, London, November 2014.