Data Marketing Loyalty Seminar agenda & speakers

Our seminar is split into two parts.
 
The morning session (09:30 - 12:30) provides a general introduction to database marketing. You’ll find out:

  • How a database can help you increase profitability by:
    • Acquiring new customers
    • Getting existing customers to spend more, more often
    • Reducing attrition
  • How to identify hidden opportunities within your database
  • The "secrets" of analysis which you will be able to apply to your own environment
  • How to identify valuable customers and understand how their value changes by analysing their spending patterns
  • Why you need to treat customers differently
  • How does customer insight vary across sectors and channels, including B2B and B2C?

In the afternoon (13:30 - 15:30), we will discuss the key elements of a loyalty programme including:

  • The concept of the programme
  • The infrastructure required to support a loyalty programme
  • Potential methods for collating transactional data from various touch points 
  • The different approaches to redemption based on a points or non-points programme 
  • The pilot phase including the roll-out of a loyalty programme from designing and building the database to creating an induction plan for store staff

Refreshments and a buffet lunch (12:30 - 13:30) will be served.

Delegates can book for either session, or the whole day.

If you would like to book a place, please click here.

Speakers

andy_wood2Andy is a pioneer in the loyalty sector, having started and run the ground-breaking Homebase loyalty scheme in the 1980s. He currently manages schemes for a variety of companies. He has 19 years of experience in the field, and has created and managed more retail loyalty programmes than anyone else in the UK, including Spend and Save, Do It All, Dunnes Stores and Toys R Us (UK).

His particular skills lie in the analysis of data and its application to improving customer communication, turnover and profit. Andy set up GI Insight (formerly Total DM), a full service direct mail company that specialises in customer database analysis and loyalty programmes in 2001.

During his 19-year career, Andy has written a number of papers and articles for the marketing press and research publications. He has also lectured at several seminars on loyalty and analysis for the CIM and IDM diploma courses.

 

aliAlison spent five years at Experian learning about data and direct marketing in various roles before leaving to gain wider industry experience at Equifax Direct Marketing.  Alison later joined Vertis where she used her love of data and account management skills to deliver direct mail services for many blue chip clients. Prior to joining GI Insight, Alison spent five years at Boots. Her role as direct mail marketing manager allowed her to bring together her experience and expertise on one of the UK’s foremost loyalty programmes and bring data-lead decision making to the Advantage Card