Data Marketing Loyalty Seminar

Who are your best customers? How much are they worth? What do they buy?

When you know how to get the answers to these and other vital questions, you have the insight and ability to achieve greater results for your marketing budget.

Our free data marketing loyalty seminar is a "must attend" for anyone looking to embrace the power of analytics and customer segmentation – keys to successful database marketing and customer relationship management. The day is conveniently split into two sessions, meaning you can attend the session which best suits your needs.

In the morning, we will provide an introduction to database marketing covering the key elements including the database, strategy, analysis and campaign execution. The afternoon session will discuss the key elements of a loyalty programme including the concept of the programme and the infrastructure to support it. This session be invaluable to any organisation considering implementing a customer loyalty programme or looking to improve an existing one.

Throughout the day, we will share the "secrets" of analysis which you will be able to apply to your own environment, highlight segments and trends within real-life data, and discuss how to reduce customer attrition and churn and better manage your marketing communications.

Want to know more?

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