Attend our Database Marketing & Customer Loyalty Seminar to learn about the following:
How a database can help you increase profitability by:
- Acquiring new customers
- Getting existing customers to spend more, more often
- Reducing attrition
- How to identify hidden opportunities within your database
- The "secrets" of analysis which you will be able to apply to your own environment
- How to identify valuable customers and understand how their value changes by analysing their spending patterns
- Why you need to treat customers differently
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- How customer insight varies across sectors and channels, including B2B and B2C.
- The concept of Loyalty
- The infrastructure required to support a loyalty programme
- Potential methods for collating transactional data from various touch points
- The different approaches to redemption based on a points or non-points programme
- The pilot phase including the roll-out of a loyalty programme from designing and building the database to creating an induction plan for store staff
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To sign-up for the seminar, please click here
Agenda
- Overview
- How to use Big Data
- Break
- Analysis, Segmentation and the Customer Journey
- Data cleansing and Data Privacy
Lunch with optional 20 minute workshop or optional tour
- Loyalty Marketing
- Campaign Execution
- Questions and End
