Creativity is fundamental for successful direct mail. Research shows that response rates improve when campaigns are creative and engaging*. To share innovative format ideas, GI Direct have developed the Creative Formats website. This website carries animations of our most popular formats and is updated regularly with the best new ideas. Click here to start viewing or browse the list below for some of our most popular formats:
*from MMC report Campaign effectiveness – direct mail v other media. Royal Mail, Quadrangle July 2009
GI Direct regularly mail out new formats to promote the best ideas for direct mail. If you would like to receive these mailings please complete our Contact Us form here. The most recent ideas are on the Creative Formats website.