Creativeformats.com

Creativity is fundamental for successful direct mail. Research shows that response rates improve when campaigns are creative and engaging*. To share innovative format ideas, GI Direct have developed the Creative Formats website. This website carries animations of our most popular formats and is updated regularly with the best new ideas. Click here to start viewing or browse the list below for some of our most popular formats:      

Slider  

Snap Apart  

Pop-through Card OPM  

Maltese Cross  

Pull-Out Mailer  

Van-shaped 2pp Die-Cut  

Photo Wallet  

Christmas Tree OPM  

*from MMC report Campaign effectiveness – direct mail v other media. Royal Mail, Quadrangle July 2009      

Product Mailing  

GI Direct regularly mail out new formats to promote the best ideas for direct mail. If you would like to receive these mailings please complete our Contact Us form here. The most recent ideas are on the Creative Formats website.