With mobile phone penetration in the UK now well over 100%, SMS has become a viable marketing channel that can direct customers to other channels or that can initiate customer contact. For instance an outdoor poster campaign might ask the customer to text a number to receive a discount voucher. This is a good way of capturing data for future campaigns.
GI Insight offer a SMS marketing service that means you can be in touch with your customers whenever you need, wherever they may be – which can be a valuable customer retention tool and a useful component of a multi-channel marketing campaign. For example, you can send them a reminder to redeem a money-off coupon just before the expiry date. Customer data can be used to drive the content for mobile marketing campaigns and therefore make it more personalised, timely and relevant – all within the same campaign.
If you would like more information on how we can help your business utilise mobile as a marketing communication channel, feel free to contact us.