In today's digital world integrating traditional direct marketing with the web seems like a natural step to take in a multi-channel marketing campaign – and also a valuable tool for data capture. Simply directing customers to a company website makes response hard to quantify. So, marketers are starting to make use of personalised URLs (PURLs) in conjunction with direct mail or email campaigns, which point the recipient to a personalised webpage tailored according to the customer's profile.
GI Insight has extensive experience in creating microsites to drive traffic online to capture additional lifestyle information for future campaigns. These include personalised URL’s from within an email with personalised offers, barcodes and dynamic content as well as microsites from main web site to join a loyalty programme, manage an account or offer personalised offers and rewards.
If you would like more information on how we can help your business with microsites and data capture, feel free to contact us.