Resource Centre
Welcome to our resource centre where you will find information on how to make the most of the e-mailstudio package, as well as some suggestions on where to find help and advice on creating striking and effective email campaigns.
If the information you require is not available, please visit our frequently asked questions, contact our helpdesk on 0116 259 4426 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .User Guides
Each of the following documents is available for download in PDF format.
If you do not have Adobe Acrobat Reader, please click on the icon to download:
Product features- an overview of the key benefits and features of e-mailstudio
Quick start user guide - takes you through the basics of creating campaigns, uploading data and accessing reporting. Ideal for brand new users of e-mailstudio.
Trigger campaigns - a step-by-step guide to creating triggered email campaigns based on key dates in your database, including anniversary campaigns (e.g. 'Happy Birthday') and multi-stage campaigns (e.g. renewals).
Advanced features - step-by-step guidance on creating and using dynamic content, segmentation queries, subject line split tests, and advanced contacts features.
Useful links
The amount of information available online on email marketing can be overwhelming. GI Insight recommends the following resources as good starting points for your own research into creating winning campaigns using e-mailstudio.
Industry Bodies & Legal Advice
Direct Marketing Association - lots of information available here. Of particular interest is the 'Guide to Best Practice'; click on the 'Information and Resource' heading and then on 'Best Practice'
Institute of Direct Marketing - large resource centre with plenty of information. You may need to register for some content, but only the larger reports require full membership
Blogs & Discussion
Be Relevant - A personal blog whose title is in itself a good approach to email marketing http://emailmarketing.typepad.com/DMA Email Blog - The highly recommended email marketing blog of the Direct Marketing Association http://dmaemailblog.com/
Global Trends and Statistics
Email Marketing Reports - Large resource centre and blog which gives great tips on composition of emails, how to create winning lists and more http://www.email-marketing-reports.com/Email Statistics Center - American site, useful for making a business case internally for spend on email marketing. Brings together lots of useful research information http://emailstatcenter.com/
GI Insight is not responsible for the maintenance or security of third-party websites and their content.