Email

Creating an e-mail marketing campaign that really works is a complex task which involves a number of different skills – marketing, design, technical to name but a few. Handling the email data is another. You will need to manage the mailing selection and remove unsubscribes and hard bounces from your database – a critical piece in the e-mail marketing puzzle.

Our email marketing software is available as a self-service option or fully managed solution.
Self-service - our web-based platform allows you to send e-mails yourself and save money.
Managed service - the ideal combination of convenience, expertise and service is offered through our managed full-service e-mail marketing program. We manage the whole process from receiving your brief, segmenting your data, creating and testing your campaign, to presenting the results.
With GI Insight, you're not restricted to simple personalisation. Our core business is database marketing and one of our key strengths is understanding customer behaviour and using it to tailor the message they receive through ‘dynamic content’. The data behind the customer can drive the content and make an email campaign or the email component of a wider direct marketing campaign more personalised, timely and relevant.

If you would like more information on how we can help your business with its email marketing, feel free to contact us.