Segmentation is the act of dividing your database into discrete sections for the purposes of targeted marketing to increase value. We offer bespoke segmentation based on a unique approach that encapsulates a customers’ value and their consistency of transactions (not just the number of transactions but how consistently they spend throughout the year). This allows us to create segments such as high value, high loyal and high value, low loyal and truly identify different spend patterns. Each of your customers is categorised into these segments making it simple to talk to them in the right tone of voice with the right offer and the right criteria.
Our segmentation has never been beaten by any other RFM approach.