Marketing segmentation is vital to making effective use of customer analytics and conducting successful database marketing activities.
One of the main ways we bring the analysis together is through our segmentation strategy, a unique approach that encapsulates a customers’ value and their consistency of transactions (not just the number of transactions but how consistently they spend throughout the year). This allows us to create segments such as high value, high loyal and high value, low loyal and truly identify different spend patterns.
Our segmentation approach has always beaten any other RFM approach.
The next step in the process is our distinctive Customer Journey which is designed to manage and develop customers on an individual level to ensure maximum revenue and move them incrementally from low value, low loyal to high value, high loyal customers.
If you would like more information on how we can help your business with customer segmentation, feel free to contact us.