Financial services use mailings to confirm contracts and rate changes as well as promote offers and products. We have many ways to ensure transactional mailings are sent with the highest integrity and security with a file based audit trail using a 2d barcode.
Ensuring a clean mailing database
To ensure data is clean and accurate to give the best mailing results GI Solutions has a full suite of data cleansing and enhancement products.
To help the creation of new ideas, we have a website which holds hundreds of direct mail formats shown in animation. These ideas for financial mailings include one piece mailers and mail packs for both direct mail and door drop campaigns. To use this go to www.creativeformats.com
Regulatory Mail, including transactional mail and business critical mail, needs accurate and effective handling in a secure environment. We have three products that can help: a secure inline mailpack; our 24 hours business critical mail service and our white paper solution. These offer a quick secure turnaround with full audit trail.
Using colour in financial mailings
Sometimes a financial product has multiple brands and multiple offers. To avoid the use of many stationery versions, with the high storage costs and wastage associated with these, we recommend using a white paper solution. This print on demand service allows the printing of only the letters you need. It also allows the inclusion of variable colour offers and images to make messages more relevant.
To ensure the best mailing tariff is being used, we offer a free independent audit on postage. This audit will advise the best solution based on current mailing needs including Royal Mail and Downstream Access suppliers.
Effective multi-channel marketing combines the right mix of media channels to maximise the impact of your campaigns. Integrated marketing can improve campaign performance and return on investment. We can analyse data to ensure the correct customers are selected for targeting and send using the best method of execution to reach those customers.
We have a full suite of regularly held seminars that can help you maximise the value of your customer and marketing communications.