Direct marketing is one of the most effective marketing tools for charities. There are a number of ways this can be used in a most efficient manner to generate the best response and highest amount of donations.
Ensuring a clean mailing database
To ensure data is clean and accurate to give the best mailing results GI Solutions has a full suite of data cleansing and enhancement products.
To help the creation of new ideas, we have a website which holds hundreds of formats shown in animation. These ideas include one piece mailers and mail packs for both direct mail and door drop campaigns. To use this go to www.creativeformats.com
Fast turnaround Mailing
Sometimes you need to get an emergency mailing out to your donors and supporters quickly. Using inline production techniques and digital print capabilities, we can help you to get your message out fast.
Direct mail packs are the most conventional method of raising money and our latest investment allows charities to include unusually shaped items. This could be a CD or packet of seeds.
Create stand out using colour
Sometimes a letter is promoting an event with several geographical points or the charity itself has several locations. Using digital print, these separate areas can be included in the mailing without the need to change plates. The whole mailing can then be sorted for postage in a single file improving the discounts available.
To ensure the best mailing tariff is being used, we offer a free independent audit on postage. This audit will advise the best solution based on current mailing needs including Royal Mail and Downstream Access suppliers.
Effective multi-channel marketing combines the right mix of media channels to maximise the impact of your campaigns. Integrated marketing can improve campaign performance and return on investment. We can analyse data to ensure the correct customers are selected for targeting and send using the best method of execution to reach those customers.
We have a full suite of regularly held seminars that can help you maximise the value of your customer and marketing communications.