Facing the Future
In this white paper, the goal is to provide an overview of upcoming technology trends such as blockchain, voice-recognition, the Internet of Things (IOT) and more, that we believe will have significant impact on customer communications.
For businesses that want to build a better customer experience (CX) and wish to assimilate new technology, we will also provide recommendations on how to overcome complexities in managing and utilising those new trends.
Investing in Statements
In the commercial world, the benefits of sending personalised and targeted customer communications are well-established. The appearance and personalisation of direct marketing is critical in achieving standout on the doormat and many businesses put a great deal of effort into tailoring mail pieces to different types of customer.
Research we carried out last year found that 70% of adults are five to 10 times more likely to respond to properly personalised marketing offers, clearly demonstrating that communicating with customers on a personal level is vital to building long-term customer relationships.
The appearance and personalisation of direct marketing is critical in achieving standout on the doormat. It is now accepted that colour, shape and size all contribute towards grabbing the recipient’s attention, particularly when combined with the right offer.
Research we commissioned found that over 70% of UK adults say they are between five and ten times more likely to respond to properly personalised marketing offers. This gives hard evidence of the critical importance of targeted direct marketing, especially in the current recessionary climate, when sales and campaign response are generally in decline.