The GI Solutions Blog

Capitalising on new opportunities
20 September 2017

Capitalising on new opportunities

Written by Kaspar Roos

Technological developments advance lightning fast, and how consumers interact and communicate with brands is constantly evolving. For example, last week, Apple announced their new iPhone X, which favours face recognition over fingerprint identification. In the near future, any business that relies solely on fingerprint identification for mobile apps (such as many banking, credit card, and insurance apps) will have to update their software to enable this new way of identification as well as accommodate the legacy versions.

Quicker, easier payments with richer content and deeper engagement, which embeds your brand into the customer’s life via their smart phone.
15 September 2017

Quicker, easier payments with richer content and deeper engagement, which embeds your brand into the customer’s life via their smart phone.

Written by James Hewlings

Here at Headland we have worked collaboratively with our clients to refine their business processes for over 25 years. We were early adopters of the move on-line or digital, however we have never been single-minded about channels.

What does the future of Customer Communications look like?
13 September 2017

What does the future of Customer Communications look like?

Written by Jarrod Green

My customers are always challenging me.

They normally focus on 2 major things, which are postage and the service cost.

5 tips to help ensure your copy hits home
08 September 2017

5 tips to help ensure your copy hits home

Written by Tushar Chavda

Great copy is vital to any successful marketing campaign. Knowing what you want to say is only half the battle; it’s how you say it that counts and makes the difference between activity and inactivity on the part of the recipient.
6 Ways to Deliver More Revenue from Digital Print
11 July 2017

6 Ways to Deliver More Revenue from Digital Print

Written by Alistair Ezzy

Digital proliferation. It’s a phenomenon that you’ll have encountered first-hand. As communications technology has grown ever more personal and portable, so too have the various associated channels of marketing. From social media ads through to email, viral videos and countless other forms of digital connectivity, your voice can be heard virtually anywhere you want it to.

A story of JD Williams and triggered mail
07 December 2016

A story of JD Williams and triggered mail

Written by Alistair Ezzy

People are so sceptical that if something isn’t super-fast it won’t work.

Take abandoned baskets. The common thinking is to send an email. That is the most effective way to get people to check out, right?

Supported by Royal Mail Mail MarketReach, a couple of our clients took up our challenge to AB test ‘triggered email’ versus ‘triggered mail’ (post through the letterbox), and the results astounded them.

Winning Festive Footfall
26 October 2016

Winning Festive Footfall

Written by Alistair Ezzy

With only two months till Christmas, how do retailers win the fight for festive footfall? And, how do you then get these same people to spend in store? Rather than going to the shops purely for the entertainment factor.

There are more than enough scary footfall stats out there - but we believe retailers can buck the trend. It takes a bit of creativity though. We believe it starts on the customers’ doormat, and that Direct Mail is the magic element that will attract people into your store. 

But what do you need to do to create a stand-out Direct Mail piece that gets people through the doors and spending?

Omni-channel, Multi-channel & Cross-channel: What does this mean for your business?
29 September 2016

Omni-channel, Multi-channel & Cross-channel: What does this mean for your business?

Written by Darren Collins

A strong customer communications strategy has never been more important. Customers now expect to be able to interact with companies in the way that is most convenient to them at any given time. As a result, being able to engage customers with relevant, timely and personalized communications on their channel of choice is a key part of delivering an effective and consistent customer experience (CX). Companies that are able to achieve this will have a key advantage over their less successful competitors.
Our lives are no longer linear – so adjust accordingly
26 September 2016

Our lives are no longer linear – so adjust accordingly

Written by Tod Norman

Between the world of ‘1 size fits all’ advertising and the intimately personalised communications promised by big data is the real world that most marketers inhabit today. We create segments of similar people and use these to define both our targeting and executions.

We know that getting the right message to the right person at the right time is the path to success. We know that to do this we need both insights about our customer or prospect, and the technology to efficiently communicate to them individually. And as an industry we are rapidly making progress towards a truly one to one, cost efficient capability, albeit not without significant challenges.

But what can we do in the meantime?

Direct Mail: Mind the Gap
19 September 2016

Direct Mail: Mind the Gap

Written by Alistair Ezzy

Thinking about Sir Martin Sorrell’s statement (company earnings call on 24 August) that brands such as Proctor and Gamble are saying that they’ve “over-invested in digital”.

That means they’ve probably ‘under-invested’ in other areas. Not invested as much as they should’ve in traditional media. Media you can feel and touch such as direct mail. And, probably not employed enough people with all-rounder skills.
Do you want to be a communication leader?
19 September 2016

Do you want to be a communication leader?

Written by Jarrod Green

Far too regularly, we discover that businesses large and small are not benefiting from technology and service enhancements that really do make a positive difference to their customer communications.

Most want to drive cost out of their business as the result of budgets being squeezed. Suffice to say some organisations have reduced their annual costs by millions taking this approach.

But is it the right approach?

Journey mapping: a metaphor that makes all the difference
09 September 2016

Journey mapping: a metaphor that makes all the difference

Written by Stephen Hampshire

What makes customer journey mapping different? Is it just a new name for something we’ve been doing for years, another case of the emperor’s new clothes?

Often it is.

After all, a journey map is nothing more than a metaphor. Each customer experience has a start and a finish, and the steps between can be viewed as milestones along the journey. Take your process map, add in a few event-driven satisfaction measures, and call it a journey map. Job done.

Except that isn’t really a customer journey map.

Transforming Your Customer Communications – Why It Is So Important!
02 September 2016

Transforming Your Customer Communications – Why It Is So Important!

Written by Kaspar Roos

According to technology analyst firm Gartner, almost 90% of enterprises see digital transformation as a priority. It is without doubt the hottest business buzz word at moment, and it is very likely that your organisation has embarked on a “transformation programme” towards digital mastery.

At the upcoming CCM Masterclass, I will have the pleasure of explaining in more detail what digital transformation means and how it impacts customer communications management (CCM) professionals.

The heart and soul of DM
22 August 2016

The heart and soul of DM

Written by Alistair Ezzy

We can’t deny it, email’s cheap and its fast. But it doesn't come near to delivering the results of a combined digital and mail campaign.

That’s because mail’s personal. It’s tangible. It connects us with what it means to be human.

Digital has changed the DM landscape. That’s not a bad thing. However, I sense we’ve lost some of that DM soul in the process. That soul is mail. It ties everything back together.

Customers are changing. Change with them.
12 August 2016

Customers are changing. Change with them.

Written by Jarrod Green

Consumers are changing. Your customer communications need to change with them.

Watch this short video, as Jarrod Green explains why you can’t afford to miss our Customer Communications Masterclass on Friday 14th October.

To book your place click here.

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