Campaign Execution
Once you’ve identified the important trends with your customers, then we can provide all of your campaign execution needs, providing a one-stop shop of marketing services in close collaboration with your creative agencies.
In order to mount effective direct marketing activity with your customers, we help you translate our analysis and insights into real campaign concepts and strategies for your creative agencies to work to. Increasingly, we are finding that such strategies are multi-media.
As the guardians and managers of your customer or campaign database, we also provide the ability to make counts and selections from this database, for mailing or digital campaigns. These would cover retention, upsell and cross-sell activities.
Finally, we come to print and mail, as well as digital techniques. Our sister division in the GI Solutions Group, GI Direct, is one of the leading companies in the country in making highly personalised and tailored mailings a reality. With the ability to go from white paper to a fully printed, folded and personalised direct mail piece in 30 seconds, you will find that we can give you any solution. We also provide digital channel communication with email and text messaging, often combining traditional and digital media to match the real way customers want to interact with you.