News
Please find below a selection of our recent press coverage.
Q&A on the use of data from non-marketing sources
B2B Marketing, July/August 2010
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Personalised print for DM
B2B Marketing, July/August 2010
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The loyalty card phenomenon
Food and Drink Digital, August 2010
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Firms must 'get closer to customers' if marketing is to be welcomed
Loyalty, July 2010
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Loyalty in the airline industry
Marketing Magazine, August 2010
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Supermarkets 'have closest bond with their shoppers'
The Grocer, July 2010
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Retailers must relate to customers better, GI says
Marketing Week, July 2010
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Fashion retailers must work harder to bond with customers
The Retail Bulletin, July 2010
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Testing Times
Hotel Business, June 2010
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Banks show they know their customers intimately
The Financial, June 2010
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GI insight celebrates first decade
Customer Strategy, April 2010
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Customer spending
The Marketer, April 2010
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Retail loyalty schemes proves popular through recession
Talking Retail, February 2010
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Promotions must be targetted to succeed
Marketing, January 2010
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'Where are loyalty schemes going wrong?'
MyCustomer.com, 9 September 2009
Despite cynicism towards them, loyalty card penetration rates are impressive. But research has revealed that most promotions received by card holders are totally irrelevant to them. So what's going wrong?
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'Marketing in a recovering economy'
The Retail Bulletin, 2 September 2009
France, Germany and Japan have officially emerged from recession, so heads are turning to the UK and the possibility of a more positive outlook for 2010. Andy Wood explains how retailers should revise their marketing strategy to ensure they do not jeopardise their relationships with exsiting cutomers.
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'Personalisation still not on the cards'
Data Strategy, August 2009
Loyalty cards continue to be widely held and used by consumers, yet nearly seven out of ten are still sending irrelevant communications.
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Integrated data drives success
Sales Promotion, August 2009
Martin Croft looks at how marketers are learning to use data.
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'Loyalty schemes could help beat the crunch'
DM Weekly, 27 April 2009
The recession is still in full swing, cutbacks are being made and marketing spend has been reduced. It is easy to think the worst but marketing departments will still have money to spend and one of the best areas to invest in for customer acquisition, retention and development is loyalty schemes.
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'E-commerce still driving mail order'
Database marketing, March 2009
The continued explosion of e-commerce is continuing to drive growth in the mail order sector with high growth rates for companies who embrace multichannel marketing.
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'Loyalty get support from finance directors'
Sales Promotion, March 2009
The UK's finance directors are strong supporters of customer loyalty schemes, which they think will help firms recover faster from the recession, according to new research by GI Insight.
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'Separate the women from the women'
MarketingWeek, 12 March 2009
This article highlights that though many companies understand that men and women should be targeted differenttly, they fail to note that women should be treated differently to other women.
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'How deep is their love?'
B2B Marketing, March 2009
Finding new customers in an economic downturn can be tough, which is why now might be the perfect time to focus your efforts on the ones you've got. The article looks at what it takes to keep customers coming back.
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'E-commerce still driving mail order'
Database Marketing, March 2009
The continued explosion of e-commerce is continuing to drive growth in the mail order sector with one leading player cliaing its 100+ customers are enjoying average growth rates of more than 45% as they embrace multi-channel marketing.
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'Catering sector loyalty schemes need improvement'
Essentially Catering, February 2009
Reseach form GI Insight examines whete loyalty programmes are most likely to deliver effective customer retention and development support in the current economic crisis.
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'Crash course in... customer loyalty'
Management Today, January 2009
Christmas is over, but the bleak economic midwinter isn't. Just as you're wondering where your sales will come from in the next few months, some bright spark mentions that it's time to cash in on customer loyalty. But where do you start?
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