Database Marketing Workshops
GI Insight's workshops identify the key analysis requirements to explain increases/decreases in frequency, spend and churn.
For example, we recently identified over £170 million of lost revenue for one of our B2B trade customers. We used the analysis to understand the buying behaviour and suggest customer management and communications strategies to maximise win-back opportunities.
This investigation will enable GI Insight to define your specific business issues, demonstrate our pragmatic approach and credibility and allows you to assess the relationship between yourselves and GI Insight.
Our free workshop covers the following:
Analysis
- What makes a new customer become loyal as opposed to those that stop spending with you?
- Segments and trends within your data E.g. 7% of customers = 60% of revenue - but we tell you who they are.
- Geo-demographic trends
- Behaviours/preferences
- Revenue trends
Presentation
We will present the analysis, demonstrating trends, behaviours and geo-demographics specific to your data.
- To you and your colleagues on-site
- Summary of findings e.g. % of customers that provide most % of revenue
- Interpretation in plain English – not just facts and figures
- 'This means that…' approach
- Specific suggestions for customer engagement
For more information, submit our contact form.