White Papers
Please find below a selection of our recent white papers for download.
Each document is available in PDF format
If you do not have Adobe Acrobat Reader, please click on the icon to download:
Investing in Statements
May 2010
A study into tailored communications in the investment management sector.
Download the report
Trigger Happy
January 2010
A study into consumer perception of trigger-based direct marketing.
Download the report
Incentives reborn
June 2009
A study by our sister company GI Insight into the activity, effectiveness and relevance of price promotions in the current recession.
Download the report
It's about time
May 2009
A study of the relative importance of personalisation and timing to the responsiveness of direct mail.
Download the report
A personal appeal
February 2009
A study on the importance of personalisation in improving direct marketing campaign response.
Download the report
A statement of loyalty
December 2008
A study into the use of transpromo advertising in loyalty scheme statements.
Download the report
If you would like more information on how we can help your business, feel free to contact us.