News
Please find below a selection of our recent press coverage.
Investor Statements: Firms need to get personal
The mass market side of the financial services industry - retail banking and insurance - has long been one of the great exponents of personalised marketing communications.
Customer Think, July 2010
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How to maximise the investor statement as a marketing tool
The financial services sector in general has already harnessed the power of targeted and personalised communications and carefully tailored inserts are now commonplace in many financial communications.
utalkmarketing.com, July 2010
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Investor statements as a marketing tool
Professional bodies have pushed for transparency in investor statements, but in this challenging economic environment, firms should also be using their statements as a marketing opportunity, urges Patrick Headley
Accountingweb, July 2010
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GI Direct spends £500k adding finishing capacity
Transactional mail printer GI Direct has boosted it's finishing capacity with a £500,000 investment on the back of two expanded contracts.
Printweek.com, June 2010
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Investment managers failing to personalise communications
More than half of investment management companies are failing to take full advantage of marketing opportunities with their customer ommunications, new research from direct marketing specialist GI Direct shows.
Financial Marketing, April 2010
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Investment management firms wasting marketing opportunities, GI Direct finds
More than half of investment management companies are failing to take full advantage of marketing opportunities with their customer communications, new research from direct marketing specialist GI Direct shows.
Investor Services Journal, April 2010
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GI Direct study shows investment firms need to tailor mailings
Investment companies are missing valuable opportunities to communicate with customers through their statements, new research has revealed.
Mail Media Centre, April 2010
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GI Direct Improves Door Drop Capability
GI Direct, the Leicester-based direct response and transactional printer, has improved its capability for Door Drop production with investments in both its inline web and offline enclosing capacity.
What They Think, June 2010
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GI Direct Invests In Fledgling DM Firm Lucid
Direct Mail Firm GI Solutions Group has invested in fledgling DM specialist Lucid, a deal which the smaller firm said would allow it to realise it's growth plans.
Print Week.com, April 2010
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Investment Management Firms Waste Marketing Opportunities
More than half of investment management companies are failing to take full advantage of marketing opportunities with their customer communications.
CRM X Change, April 2010
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The big clean-up
While the green lobby may lambast print, the industry has done much to clean up its act and rebuild its reputation.
Print Week, December 2009
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Deliver results from letterbox to inbox
Direct mail is mainly associated with the letterbox but the latest incarnation of the discipline sees brands driving consumers straight from the doormat to the computer keyboard.
Marketing Week, October 2009
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Recycled arguments
Supply of recycled papers may finally soon rise to meet demand, but the print industry must still ask where these products are best deployed.
PrintMedia Management, August 2009
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GI Direct appointed to Welsh Assembly Government's framework contract
Print Week, 26 August 2009
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The best of both worlds
Business Info, August 2009
Hybrid mail provides a cheap and convenient alternative to the traditional post.
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'Put your ad here'
Print Week, 10 July 2009
Filling the space one transactional mail with advertising is predicted to be worth billions, but Philip Chadwick finds that despite press advancements making it easier, clients aren't biting.
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'Early birds seek digital worms'
The Print Business, June 2009
Books, newspapers and transpromo appear to be the sectors where the new generation of digital web presses are going to make an early impact.
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'DM timing more important than personalisation'
The Wise Marketer, May 2009
The majority of Britons (66%) say they are more likely to respond to direct marketing that reaches them at the eight time.
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'Best intentions'
Print Week Environmental Report, March 2009
For a company's commitment to the be taken seriously, it needs to set out its policies in an environmental report and, crucially, it must stick to it.
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'Doormat appeal'
Catalogue E-Business, March 2009
Three approaches to creating personalised direct mail that works for cataloguers and online merchants alike.
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'Transpromo use is on the up but some sectors lag behind'
Printing World, February 2009
Report regarding the recent study led by GI Direct in the growing usage of transpromotional opportunities.
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'Bloodbath may have a silver lining'
Precision Marketing, January 2009
The coming year will see considerable consolidation within the mailing house industry. However, this may well turn out to have some positive outcomes for the future of the sector.
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'Virtual mail service claims 70% savings on conventional postage'
PrintWeek, 19 December 2008
An article discussing Unity hybrid mail and how it can save public sector and SMEs money.
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'GI Solutions in turnover boost aim after buyout'
Print Week, 14 November 2008
Direct marketing company GI Solutions Group has targeted a £20m increase in turnover in two years after being bought by private equity investor Grove Industries for an undisclosed sum.
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Born Green, Live Green, Die Green
Precision Marketing, October 2008
It is possible to communicate your message while keeping a watchful eye on your organisation's environmental impact.
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'Case study: envelopes'
Marketing Direct, October 2008
GI Direct innovates with the new 'read and print' technoology, highlighting environmental and commercial benefits of using windowless envelopes.
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'Paper mates'
Marketing Direct, October 2008
A surge in home shopping is being driven by web sales, but the paper catalogue has a complimentary role to play.
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'The paper chase - going green to save the planet'
Promotions and Incentives, August 2008
Pressure on business to adhere to ethical policies is having a knock-on effect on printing practices.
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'Green accreditations on the rise'
Print & Paper Monthly, Environmental Supplement 2008
According to the annual survey from GI Direct, environmental accreditations within the print industry had, on the whole, significantly increased in the last 2 months.
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'Looking to a digital future'
Precision Marketing, Suppliers Showcase 2008
The digital print industry promises much to the direct marketer.But they must be aware that the technology is only as good as they make it.
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