Transpromotional Printing
Transpromotional (or Transpromo) is a document that includes a promotional or cross-sell message, alongside essential transactional or financial information.
For many years, companies have included promotional inserts into financial or sensitive mailings (which also could be classed as transpromotional) but the effectiveness of those inserts diminishes every year as customers often bin them immediately and only read and keep the document with their information on it.
However, if you can replace that insert with a targeted colour message on the prime document, you can be sure that the consumer will look at that message for between 1-3 minutes. Due to the increased attention to your message, response rates can increase by anything up to 600%. This is why true transpromo mailings are so exciting to our customers.
With our investment in state of the art full colour digital printing lines, we can offer effective solutions to maximise the benefits of printing variable and targeted messages (or ‘onserts’) on to sensitive documents that the recipients will read and value.
These pages will continually evolve over the coming weeks, so please visit the site regularly for updates. If you would like to discuss GI Direct's Digital capabilities, please call 0116 259 4466 or contact us.
Related Links
Digital Print
Digital Seminar
Transactional