Industry Suppressions

Suppression is the process of identifying and/or removing the records of people that do not wish to respond to personalised direct mailings.

Industry data suppressions are:

  • MPS (Mailing Preference Service)
    • People who have asked not to be mailed

  • TBR (The Bereavement Register)
    • People who have died

  • GAS (Gone Away Suppression)
    • People who have moved house

  • MORTASCREEN (deceased register)
    • People who have died

  • Xpression
    • A national masterfile of movers, deceased and people who don’t want any direct mail

Data suppression is constructive in many ways:

  • Saving costs
  • Maintaining accuracy of database
  • More accurate response rates
  • More accurate targeting 
  • Production of less waste,  beneficial to the environment
  • Protect your company’s reputation and brand
  • Reduce complaints from consumers
  • Reduce the cost of capturing returns

GI Direct can report and remove data suppressions, which can prove cost effective.