Utilities Case Study
Objective:
To produce a simple square mailing pack, but with over 30 different insertion combinations, according to the recipient’s profile. The pack to adhere to brand guidelines and be mailed in response to a previously mailed questionnaire.
Design:
A lasered letter was the vehicle for the address carrier with personalisation on both sides. Subsequent elements of the pack were 2pp pre-printed flyers - the number of elements enclosed can were varied according to each individual customer (up to 7 pieces)
Description:
Letter: 4/0 process colours on 100gsm matt. Lasered letter text.
Inserts: 4/4 process colour on 130gsm silk trimmed to finished size of 210mmx210mm