GI Direct

Case Studies

Below are case studies from a range of GI Direct clients.

Utilities Case Study

Objective - To produce a simple square mailing pack, but with over 30 different insertion combinations, according to the recipient’s profile.

Laser Personalisation Case Study

Objective - To produce a highly personalised mailing piece in the format of a newspaper to announce 'could be' winners of a scratch card competition. To be mailed together with a mini catalogue.

Mail Order Case Study

Objective - To design a one piece mailer that incorporates a personalised letter advertising a new launch. Reply device should be included to enable the recipient to order a catalogue and claim a discount, prize draw entry and free gift.

FMCG Case Study

Objective - To produce a piece that carries three different fragrances to represent a range of washing tablets, plus a peelable voucher for the receiver to redeem money back on purchase.

creativeformats.com

Discover how direct mail can have real impact - and deliver more for your budget.

"In the past year GI Direct have shown us substantial cost savings on a number of campaigns.

They have consistently worked to tight schedules and are frequently coming up with ideas to save us time, money and effort."

John Simms - Account Director Axa Sunlife Direct Williams Lea

Personalised Direct Mail

Over 13 years history providing high quality personalised direct mail solutions

Marketing Data Analysis

A better understanding of your customers enables you to create more targeted campaigns

Free seminars on print production, digital print, loyalty schemes and data marketing