Mail Order Case Study
Objective:
To design a one piece mailer that incorporates a personalised letter advertising a new launch. Reply device should be included to enable the recipient to order a catalogue and claim a discount, prize draw entry and free gift.
Design:
Working with the customer we designed a ‘pull out’ format that was personalised both inside and out. By adding remoist glue to the end panel we were able to form the reply envelope. This piece was produced ‘inline’ to maintain the balance between creativity and cost.
Description:
Produced on 130 gsm silk, 4/4 process colours. We used duplex Scitex personalisation, remoist glue and a vertical perforation to form integral reply envelope. Final piece was rotary trimmed to a finished size of 160mm x155mm, ready to go straight into the post.