Retail
Many retailers combine direct marketing, in-store promotions, point-of-sale initiatives and loyalty schemes to attract and retain their customers.
As a group of companies that has supported iconic retail brands for many years, we have real insight into optimising the balance of these various techniques: loyalty scheme statement runs can also be harnessed to deliver extra value through transpromo; digital print with higher value customer segments can produce stunning returns; and multi-channel marketing, properly handled, helps to combine mail, in-store and online communications and maximise their value.
Creativity is also critical in retail marketing, when producing eye-catching output that really grabs the customer’s attention. At the same time however, many retail players are actively trying to demonstrate their ‘green’ credentials to the consumer as pressure mounts to reduce waste wherever possible.
In order to help retailers and their agencies to explore the full range of production possibilities, we have created www.creativeformats.com, a repository of the innovative formats we have developed in the last few years that will help you stand out of the doormat.
If you would like more information on how we can help your business, feel free to contact us.