Direct Mail
Today, everything in a direct marketing piece can be personalised to the recipient - content, creative, format, enclosures, envelope, the lot. The rewards are worth it too – response uplift from such true personalisation can be several times previous rates.
But to achieve this kind of personalisation economically, plus a production cycle which is as rapid as you want, then you need the services of an organisation like GI Direct – one of the handful of companies in the UK that can produce a wide variety of product formats in one continuous process including duplex or simplex personalisation using variable data which can be carried out in a range of colours.
The component parts of this sophisticated inline production process covers:
To minimise risk and increase efficiency, GI Direct offers an integrated approach to printed communications, controlling every part of the production process, from concept, design and pre-press through to printing and enclosing, giving you a great continuity of service.
If you would like more information on how we can help your business, feel free to contact us.