Multi-channel marketing
Knowing whether a customer prefers to be contacted by direct mail, phone, e-mail or SMS is increasingly important in today’s multi-channel world. In order to fully personalise your communications, it is also essential to understand which medium a consumer is more likely to interact with.
GI Solutions Group is highly experienced at e-communications management, largely through its services into many UK-based loyalty schemes. We can help you communicate with your audience through print, e-mail or SMS and take advantage of your customers’ preferences – it's as simple as that! You can also improve your response rates by sending an integrated campaign message – research shows that an e-mail campaign used alongside a direct mail campaign can increase your response rates by 15%!
Similarly, a personalised URL (PURL) allows you to fully personalise your campaigns and make the most of variable digital print.
The process of e-channel management is not simply a one-way distribution process; reads and subsequent click-through behaviours need to be monitored and measured in order to ensure that every communication results in the desired action on the part of the recipient. If a customer or prospect does not react to an e-mail or abandons a web visit, strategies have to be in place to re-contact them with further inducement to visit or revisit.
Such effective e-strategies rely on the sophisticated profiling and behavioural analysis delivered by our sister company GI Insight. Operational matters, trigger systems, and the whole implementation of e-strategies and campaigns utilises the full gamut of capabilities across the GI Solutions Group.
If you would like more information on how we can help your business, feel free to contact us.