Topics for Discussion
The following topics will be discussed in the seminar:
Back to basics
An overview of the inline press – printing, personalisation and finishing and an insight into:
- the four colour process
- print length restrictions
- plate gap
- common cut-offs
- plate cylinders and trims
- the differences between bled, common and non-bled products
- how to get the ink on the paper in the right places
Personalisation
The different methods of personalisation – laser, inkjet and scitex.
CTP and reprographics
The session covers input scanning, design and file preparation, RIP, proofing and plate setting.
Data health checks and hygiene screening
The session covers a typical data structure and how to maximise responses. The various hygiene screening services including the Gone Away Suppression File (GAS), the Bereavement Register (TBR) and the Mailing Preference Service (MPS) are also discussed.
Making the most of your data
How the involvement of GI Insight, a division specialising in customer analysis, targeting, retention and development, can help you unlock your data.
Creative formats
Develop innovative concepts that stand out on a crowded doormat.
Estimating
Learn how to access supplier/product suitability and get an insight into different suppliers' pricing mechanisms.
Green Marketing
Offset your carbon emissions
Our consultants will be available for an informal question and answer session at the end of the seminar.
The relaxed atmosphere provides an opportunity for delegates to network and share new ideas about the future of direct mail.
Refreshments including a breakfast snack and buffet lunch will be served with tea/coffee available throughout the day.