Agenda

09.30-10.00  - Registration with Breakfast

10.00-10.30 - Setting the Scene

Recent research by GI Insight revealed that the number of loyalty schemes operating in the UK has increased two and a half times in the last ten years

Discover why information from a loyalty scheme is increasingly recognised as having seminal value in taking the business forward and is now regarded by businesses as a strategic asset rather than a financial burden

10.30-11.15 - Implementing a Loyalty Programme: The Key Factors

A discussion of all the key elements of loyalty programmes including:

  • The concept of the programme
  • Technical – the infrastructure required to support a loyalty programme
  • Potential – methods of collating transactional data from various touch points
  • Redemption – the different approaches based on points or non-points programme
  • Pilot phase – covering the roll-out of a loyalty programme from designing and building the database to creating an induction plan for store staff

11.15-11.30 - Break

11.30-12.30 - Customer Insight

  • Linking customers to their transactions (traditionally and still the number one benefit of a loyalty scheme) generates powerful data. Once analysed, the data provides influential statistics when turned into insight about the customers and their spending patterns
  • This session will show you the true power of the information generated by loyalty programmes and how it can drive incremental profit

12.30 - Questions and Close

 

Speaker

The speaker, Andy Wood, is a pioneer in the loyalty sector, having started and run the ground-breaking Homebase loyalty scheme in the 1980s. He currently manages schemes for a variety of companies. He has 19 years of experience in the field, and has created and managed more retail loyalty programmes than anyone else in the UK, including Spend and Save, Do It All, Dunnes Stores and Toys R Us (UK).

His particular skills lie in the analysis of data and its application to improving customer communication, turnover and profit. Andy set up GI Insight (formerly Total DM), a full service direct mail company that specialises in customer database analysis and loyalty programmes in 2001.

During his 19-year career, Andy has written a number of papers and articles for the marketing press and research publications. He has also lectured at several seminars on loyalty and analysis for the CIM and IDM diploma courses.