The Why, the How and the Results of Loyalty Programs
In 2008, everybody is talking about ‘credit crunch’ and recession.
Economic downturn and consumer financial hardship have great influence on companies’ financial health. As resources become scarce and revenue is limited, it is more important than ever for companies to communicate effectively with their customers and maximise return on investment.
Customer loyalty programmes provide endless opportunities to understand consumers and their spending habits. More importantly, it provides companies with relevant information to target their marketing communications in a customised manner, thus increasing their profits.
Research from GI Insight revealed the number of Loyalty schemes operating in the UK has increased two and a half times in the last ten years while over two fifths (41.2%) of top companies now operate a loyalty scheme.
Our seminar is a ‘must attend’ for anyone considering implementing a loyalty programme or looking to improve an existing one. During the seminar, we will identify the current trends in loyalty marketing; discuss why loyalty marketing works; how to measure objectives; how to reduce customer attrition and churn; how to better manage your marketing communications and much more.
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Through the use of loyalty programmes, the database becomes a company’s most strategic asset and can help to defend against the effects of a recession.
GI Insight has a proud track record of delivering customer loyalty programmes to a variety of industry sectors. With cutting-edge technical know how and leading industry expertise, clients trust us with their brands every day and our aim is to transform your data into a strategic asset and remove the hassle of running a loyalty programme, while adding significant insight and value into the management of customers.