Seminar agenda
- Making the most of your data to help you develop long-term relationships with your customers
- Data health checks and hygiene screening
- One-to-one marketing that interacts with your customers based on their preferences and spending patterns
- Transpromo that generates additional revenue by selling advertising space
- Creative formats that stand out on a crowded doormat
- Green marketing – learn how to offset your carbon emissions, make your publication CarbonNeutral® and use paper from sustainable sources
Benefits of attending
- Listen to case studies that show how, by varying images, messaging, offers and copy in a single print run, companies can engage customers and make them feel valued
- Learn how digital print can reduce your campaign volumes and retain customers
- Discover why digital print has to be measured on cost per response, not cost per item
- Witness customer profiling and see it physically translated into a communication
- Discover how the analysis and interpretation of your sales data enables you to influence customer behaviour and reduce attrition and churn
- Find out about the ‘transpromo’ opportunities – documents that include a promotional, up-sell or cross-sell message, alongside essential transactional or financial information
- Experience live full colour digital printing with each part of the process explained as you walk down the production line
Who should attend?
- Marketing Managers/Account Managers handling direct mail campaigns
- Creative Directors/Graphic Designers searching for innovative formats
- Project Managers responsible for managing direct mail campaigns
- Print Buyers responsible for procuring print
- Direct marketing agencies
To sign-up for the seminar, please register.